Tech Tree Advisors
I help businesses choose the right solution providers for phones, connectivity, cloud, security, and more.
AI can help you research. I help you make the decision.
I check your requirements and locations against the solution providers in my Tech Tree, narrow it to the ones that fit your sites, and walk you through a shortlist. I typically narrow the field to 3 to 5 providers that meet your requirements. My compensation comes from the provider you choose, not from you. How I get paid
Explore the tree
How it works
Your requirements. Capture needs and constraints in plain language.
Specialist review. My network of engineering specialists checks which solution providers fit.
A shortlist that fits. I walk you through it on a results call.
After you choose. After your service is installed, I stay with you. If something goes wrong or needs a change, I work with the provider to get it fixed, and I keep an eye on your renewal dates.
I’ve helped multi-location companies choose one unified phone platform to replace disconnected systems.
Owners get a clear choice without the jargon. IT leads get providers that fit the technical requirements.
How I get paid
- The provider pays me from its own customer acquisition budget. It isn’t added to your bill.
- You pay the same whether you work with the provider directly or through me.
- You won’t receive an invoice, retainer, or hourly bill from me.
- My shortlist starts from your requirements, not from a preferred vendor.
Brian Laurie, Founder, Tech Tree Advisors
Advice built around your needs, not a vendor’s roadmap.
I’ve spent more than 20 years in business communications. I started Tech Tree in 2023 so buyers could see real options before they sign. You talk to me, not a call center and not a rotating account rep.
Who’s behind me. My network of engineering specialists reviews your assessment and helps narrow the field. I use a research platform from one of the technology distributors I work with so your options stay current. I stay your contact from the first question through installation and after.
What clients say
Brian knows this space and he’s straightforward to work with. I’d trust him to help any company sort out its phones and connectivity.
Use it. It’s great for learning the terms and sketching your options. Even with your locations and requirements, AI generally can’t access providers’ internal systems to verify availability and serviceability at each address, or see the details of what you’re tied to today.
AI can find providers. I help you find the right one.
Where would you like to start?
- I’m not sure yetStart with Discovery. It helps me understand your current technology, identify gaps and opportunities, and recommend where to go next.
- I know the technology areaStart a Technology Needs Assessment so we can define your requirements and build a shortlist that fits.
Or pick a branch on the Tech Tree.
Good questions to ask me (7)
Good questions to ask me
What do you actually do for a business like mine?
I guide you from the first question through installation and after. I learn the requirement, compare real options, show the trade-offs, and help you negotiate. You make the call. You can call providers yourself, but each rep can only sell their own product. I check your must-haves first, so you only meet providers that can meet them. If you don’t buy anything, that’s fine. Sometimes the right move is to wait.
You’re a one-person firm. What does that mean for me?
You talk to me every time. When a project needs more technical depth, engineering specialists join in. They are engineers at one of the technology distributors I work with, not provider sales staff. With your permission, they review your assessment and send a shortlist, and I walk you through it on a results call. A sales engineer you meet later works for the provider and supports that proposal only.
What’s a Technology Needs Assessment, and what’s Evaluate Providers?
Technology Needs Assessment: Where most projects start. A guided form you fill out. It captures how things work today, your gaps, your locations, and the rules you must meet. The form can’t be saved partway, so it’s best to finish it in one sitting. If you’d rather gather details first, reach out and I’ll help.
Note: The assessment opens in a new tab on an outside assessment platform, at a different web address than gotechtree.com. After you’ve finished and submitted it, close that tab, or use your browser’s Back button, to return to Tech Tree.
From your answers, my network of engineering specialists narrows the solution providers in my Tech Tree to the ones that fit your requirements. You see why each provider made the shortlist and why others didn’t.
Evaluate Providers: A tool that compares providers side by side against the requirements you check, built live with you on a video call or in person.
Both live on the Tools page: Technology Needs Assessment · Evaluate Providers
I’m not technical. Is that a problem?
Not at all. Describe the problem in your own words. I’ll help translate your business needs into technology requirements and guide you through the options.
What paperwork is involved, and will I get locked in?
Your service contract is with the provider you choose. I compare providers across the market, so you’re not tied to one provider’s roadmap.
Who do you usually work with?
Businesses of every size, including a single location. The core is mid-market and multi-site work. Most don’t have a large internal IT team.
Can we start small?
Yes. One renewal, one site, or one upgrade.